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Creating A Brand - Week 5

This week I decided to create a brand for my Business! I started by researching all the social media accounts of the businesses I have chosen as part of my research that are similar to mine. I picked key features that were generating follows and likes and engagement from customers. These included regular posts, modern content and encouraging customers to share their experience which could be shared on their feed.

I also looked at creating a logo for the alpaca experience and the coffee shop, as i think it will be important to separate them to encourage customers to come to the coffee shop even if they are not on the walking experience. The name I created was centred around a location in wales. The majority of companies name their centres around where they are based to generate online content and be included in tourist attractions locally. I wanted to create something that showed the outdoor nature of the centre, but also that it was a modern experience.

With my funding from Santander I asked a web designer to create a mock website to give an example of what my website could look like and I also had some lessons in web design so I could keep up with the running of the website and understand how I could change features and update it myself. We created the mock website after I studied the websites of my competitors and looked for key features they all included to use on my own website.
I created the content for my website and began to insert it into the actual website. I wrote content for the home page, about us page, contact information and the experiences that could be purchased. Alongside information about the cafe.
After the website was finalised I rang the web designer to discuss changes that we could make and how we could go about this.





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